It is important to keep Pay Per Click Management momentum to maximize Pay Per Click results. There are many analogies that come to mind with keeping Pay Per Click momentum, but probably the easiest to relate to is driving a car. You get the best gas mileage when you drive consistently without any wild movements. You similarly get the best Pay Per Click results when you identify opportunites to keep up your momentum. With Google and Yahoo it is important to use the right keywords, keep up the quality of ads, land visitors on the right pages, and keep landing pages targeted so that the visitor can easily find what they are looking for. The theory of good Pay Per Click is relatively simple, but the many additional variables that come into the play make it arguably the most complicated kind of advertising. Experience pays because mistakes can keep you from reaching your goals. If you have questions about Pay Per Click Management feel free to call us or call us to get a free no obligation quote at 866.350.6275 or visit www.InterworksOne.com. Thanks for visiting us!